7 Best Practices for Online Merchandising

Consumers are naturally more responsive when their online shopping is more convenient and enjoyable. Applying some strategic merchandising techniques within your marketplace will make consumers become more comfortable and this will mean more engaged visitors and more profits.

Building an online catalog that is relevant and interesting for each shopper can be a daunting task. Here are 7 common sense, best practices for online merchandising:

1. Category navigation that emphasizes top sellers in each category.
2. Extensive product information, including informational & how-to videos, product reviews, multiple product images and packaging information.
3. Offer complete solutions that include cross-sell items; for instance, combine pants, shirts, & accessories to showcase a complete outfit. Show product collections. Seeing how well a few items complement each other may influence some customers to be more inclined to purchase multiple items. Accessorization.
4. Convey positive lifestyle content, including images that incorporate several of your products at top level pages.
5. Show accurate inventory information!
6. Fast on-site search – studies have shown that shopping sessions that involve use of search have nearly three times the conversion rate as usual sessions.
7. Use discount-related incentives such as free shipping or a “buy more, save more” type of discount. Also, offer limited-time, post-sale loyalty coupons that offer $ or % off the next order. eBay sellers can learn more about how to use coupons at eBay here.

ClickRiches offers the ability to make custom content pages in your marketplace, and to add static and dynamic merchandising widgets to help employ the above listed best practices. If you haven’t already, sign-up for free and starting building your own marketplace to earn more money and drive more traffic to your eBay listings.

Tagged as: content pages, ebay seller, merchandising, tips