eBay Marketing – How to Write Product Reviews

by ClickRiches on April 9, 2009

eBay Marketing - How to Write Product Reviews

In this post we will suggest a structure, methodology, and some new ideas to create captivating reviews that will express your points logically and at the same time be SEO-friendly.  We hope this information supports your unique and creative efforts to build content for SEO purposes for your ClickRiches Marketplace and eBay marketing success.

Maintaining a blog that links to your ClickRiches Marketplace is an important part of ebay marketing to bring more visitors to your eBay listings. Quality content is an important aspect, maybe even a requirement, for obtaining and maintaining your eBay Partner Network membership. So, creating a blog should be the first step in your eBay marketing plan. We have an made an example blog at blog.emarketplace.com.

People take all types of approaches to article publishing, whether writing down whatever comes to mind in the moment or planning logically with an outline and list of ideas to articulate. To be consistently successful, we suggest following a structure that incorporates best-practices and know-how for article marketing success.

On to the first part of the article structure, the headline. Use a hook to grab the readers attention and to keep them reading. Killer eBay marketing involves quality content and a proven merchandising platform just as much as having great products and customer service.

How to Write The Headline

First, do some research. Find out what people are searching for to find your product or information. Use the AdWords Keyword Tool to research keywords and phrases. The browser page title and article headline are usually one and the same – and this is the title that shows in the main Google, MSN, Yahoo, or other search engine result.

Also, check the eBay Keywords index and check eBay Pulse to see the most popular trends and searches at eBay.

Next, see what the competition is doing.  Here are some examples of article titles and headlines from top ranking pages for Nintendo DSI reviews :

Besides the SEO aspects of the keywords, one also needs to think if the words are catchy or meaningful enough to inspire clicks.

Here are some SEO considerations for the article or blog post title:

  • the more words in the title, the more each word is devalued
  • putting the keywords at the start of the title can give better results
  • repeating words yields no extra value

Maybe your product review does not involve a “how to” type of headline and so here are some good suggestions for other headlines.

The Product Review Article Structure

Keep the product review as focused as possible while trying to reach a specific audience. To accomplish this, consider spreading the review out into multiple pages.  This will make the pages to index with search engines better as each page is more targeted and relevant. If you do use multiple pages for your post or article, then be sure to create a sub-menu for your article for easy navigation.

Two of the Nintendo DSI articles above are linked to demonstrate product reviews that correspond to the structure below. The structure should vary depending on the actual product and what you are trying to convey to the reader.

Of course there should be a title, introduction, body, conclusion. This is a general structure we propose to use for the body of your blog post or article to drive more traffic to your ClickRiches Marketplace and eBay listings:

  1. Briefly explain what the product is and what it does. This could be considered as your introduction.
    • What is the previous version and how is this different?
    • Why would one upgrade or step up to this product?
  2. Explain the design and physical characteristics.
    • How does it feel?
    • What size is it? How does it matter practically?
    • How much does it weigh?
  3. Describe the features.
    • What are the most useful features?
    • What does the product claim to do?
    • What are the most significant improvements?
    • What are the features you love, and the features you don’t (pros and cons)?
  4. Describe the performance and value aspects of the product.
    • What does the product actually do (vs. claims)?
    • What do you notice about the product that makes it interesting and most competitive?
    • What makes this product the best value?
    • How does the product impact one’s life?
  5. Summarize your article in a brief conclusion.
    • What should the reader remember from your article?
  6. Make a call to action. This is your chance to link to your ClickRiches Marketplace product landing page, or targeted search results page!
    • How much does the product cost?
    • Where can one find it and buy it?

After writing your article, review it with these points in mind:

  • Be inspired by and illustrate your article with images from Flickr with Creative Commons license for commercial use (show artist credit). Better yet, email the artist and let them know you are using their photo, and they might even blog about or otherwise link to your post. Ditto with YouTube or Google videos.
  • Try to keep your entire article 400-1000 words.
  • Show some personality and add your honest opinion.
  • Use bulleted lists for easier reading and be sure you are making strong points that are focused on the topic of the article.
  • Convey clear competitive advantages with respect to the product or information itself.
  • Refer to your keyword research and focus on 3-4 keywords or phrases that you plan to rank on.
  • Emphasize important/key phrases or words with bold font type, but don’t overdo this.
  • Show links to similar and related products, allowing the reader to explore your other items.
  • Always check your spelling and grammar.

Finally — publish, repeat and watch your traffic and sales grow.

Besides keeping to a successful structure and using SEO-friendly best practices, always keep in mind that quality content will contribute the most to your online marketing success – the result is that users will find value in your article and consequently love your site, bookmark it, and return to it.

Tweet This!

Tagged as: blogging, tips, writing

{ 1 trackback }